The Novartis Pharmacy Benefit Report
This publication and its collateral materials/tools spanned over 20 years, reporting the extensive results of 5 managed care stakeholder surveys. The look of the publication evolved several times while in its printed form and drastically with the change to all digital materials. These digital materials — articles, presentations, Insights (graphic email content), and videos — were housed for the account manager on The Pharmacy Benefit Report iPad app and later on the PBR Website. I was the art director/designer for all of it, designing the logo and the many looks of the pieces, planning and directing photo shoots, creating the layouts, and coordinating the transition from print to digital.
Bayer Executive Bridges Trends & Insights
These printed reports were developed to disseminate insights gathered during the expert panel sessions, which were videotaped and available via scheduled webinars. I designed the program logo and the overall look of the publication. I created many of the layouts and graphics.
The Genentech Oncology Trend Report
Following 7 years of designing and producing this publication, the content and layout were completely restructured and redesigned. This new look I developed was created to succinctly tell the story of each topic easily and pleasingly, making it more usable by Genentech's account managers.
Biotechnology Monitor & Survey
This series of managed care market research publications and collateral materials was sponsored by Bristol-Myers Squibb and focused on the emerging trends in biotechnology. I designed the entire program's appearance, creating a flexible cover grid and color scheme to allow differentiation from one year to the next. The interior featured microphotography to create visual interest to section divider pages. I created and managed these pieces from concept through print proof.
AmpuTeach iTap app
AmpuTeach is an educational app for amputees and their families, for which I designed the logo and also consulted on page design and layout.